ATB: Digital Disruption in the Parking Meter Industry Harvard Case Solution & Analysis

ATB: Digital Disruption in the Parking Meter Industry Case Solution

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PUBLICATION DATE: October 05, 2016

In 2015, Automaten Technik Baumann (ATB) was disappointed to find out that Volkswagen Financial Services had actually gotten a 92 percent stake in Sunhill Technologies, among Europe's biggest companies of mobile parking and ticketing services. ATB had actually concentrated on the production of parking meters for numerous years, however was now seeing a hazard to its existing service due to the increase of mobile parking companies. Customers might now utilize their mobile phone to pay for parking-making parking meters outdated. Should ATB take the increase of brand-new participants seriously?

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