Netflix pioneered the online video rental industry and have developed a successful business model that effectively manage customer acquisition, retention, and life meaning. Blockbuster Video is going to slow down the growth of Netflix by launching an online rental program, which appears to be fully integrated with its huge network of offline stores video. Blockbuster multichannel program will hurt Netflix customer acquisition and rentention rates? At the same time competition from video retailers such as Wal-Mart challenges the basic business model that Netflix is built to maximize the value of customer life. "Hide
by Rajkumar Venkatesan, Giandomenico Sarolli Source: Darden School of Business 20 pages. Publication Date: July 31, 2008. Prod. #: UV1225-PDF-ENG
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