Rambus, Inc was established to develop a new type of high-speed memory chip technology DRAM, to keep pace with the ever-faster microprocessors. Following the development of technologies Rambus chose an unusual approach to the licensing of commercialization. This case describes a number of challenges faced by Rambus, as it tries to make its technology the new dominant standard in PCs, game consoles and devices that use DRAM. Next steps and countermeasures are described. Rewritten version of the previous case. "Hide
by Brian S. Silverman, Briana Huntsberger Source: Harvard Business School 15 pages. Publication Date: June 22, 2001. Prod. #: 701124-PDF-ENG
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