This case demonstrates the significance of strategic, institutional, and reputational Corporate Social Responsibility (CSR) from the context of a growing country, India. It describes the public-private partnership initiative on the environment and education in the country.
The collaboration, Paryavaran Mitra (Friends of the Environment), was founded in 2010 with three primary and more than 160 secondary partners, with a mission to reach around 200,000 schools. The senior manager of corporate responsibility that works as the corporate sponsor of the project, in 2013, makes a framework and defines the strategies regarding the future of the initiative.
The author, Vidhi Chaudhri, has affiliation with Erasmus University, Rotterdam while Asha Kaul has affiliation with Indian Institute of Management, Ahmedabad.
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