Social Innovation and Sustainable Development as Drivers of Growth Harvard Case Solution & Analysis

Unilever CEO Patrick Cescau describes how to find a middle ground "between the needs of consumers, society and the planet is a challenge, but it shows that it can be a significant source of competitive advantage for those who do it well. Cescau concrete examples of how the presence of Unilever in the emerging economies of Asia and Africa, contributing to the global development agenda, with details of new business models, the company has created for its products that meet social needs.
This article Rotman Magazine. "Hide
by Patrick Cescau Source: Rotman School of Management, 5 pages. Publication Date: 01 May 2008. Prod. #: ROT064-PDF-ENG

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