Author and Design Practices describes how to go about creating a new company or reinventing existing ones. He argues that the best way to deal with the inherent uncertainty of innovation to go beyond the existing data to find out where you really are to your business. One of the best ways to do that, he said, is to enable map "- a visual representation of the business landscape that is the future strategy by synthesizing met and unmet needs of consumers, resulting gaps, such as cultural and technological trends, Both direct and indirect competitive activities, as well as internal and external competitive competencies. Such an approach, he said, can help leaders navigate the complexity and pave the way for future growth. "Hide
by Alonso Canada Source: Rotman School of Management 5 pages. Publication Date: January 1, 2010. Prod. #: ROT101-PDF-ENG
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