Alphabet Energy: Thermoelectrics and Market Entry Harvard Case Solution & Analysis

Alphabet Energy was founded with a fresh thermoelectric technology that had the potential to improve energy efficiency by recovering heat wasted in mechanical and combustion procedures in 2009. Matt Scullin, Alphabet's founder, and his team were convinced that their product was not more expensive to make, and hence had more than 80 different possible uses. By the year 2010, Alphabet was dealing with its biggest conflict yet-how exactly to pick its first market. After receiving seed capital in early 2010, Alphabet was choosing among four markets: Automotive, Aerospace and Defense, Electricity Generation, and Manufacturing.

PUBLICATION DATE: November 01, 2012 PRODUCT #: CMR526-HCB-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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