This case goes over how Alibaba Group effectively handled brand-new company endeavors to end up being a leader in China's online markets. Students follow Alibaba Group's shift from a start-up to a multibusiness company with over 15,000 staff members in simply over a year.
They examine the developing characteristics of internal competitors and cooperation amongst Alibaba Group's subsidiaries. Students are likewise asked to deal with Alibaba Group's method, the function of its business center and the best ways to incentivize subsidiary executives.
PUBLICATION DATE: March 02, 2010 PRODUCT #: 710436-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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