After broadly-publicized criticisms of detrimental guests and unreliable hosts, online apartment rental website Airbnb investigates mechanisms to ease trust between hosts and clients.
Flexible online reputation systems canaccrue and share effortlessly, but Airbnb must conclude which tips guests and hosts should need to supply in selecting whom to work with and just how much flexibility each should have. A full-featured system could supply all the information users have been requesting, but would it be too complicated for routine use?
PUBLICATION DATE: December 02, 2011 PRODUCT #: 914S09-HCB-SPA
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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