More than a decade after the high-profile failures of several early on-line grocers, grocery store remains the largest single U.S. retail category and one of the few that's not yet migrated online.
Amazon initiated experimenting one of its grocery-delivery service, AmazonFresh, in Seattle, in year 2007, five years afterwards, and the organization has gained noticeable success. The case traces the enlargement of AmazonFresh’s business model and describes the operating capabilities mandatory to excel with brick-and-mortar supermarkets such as Safeway and Wal Mart and with new digital grocery startups.
Now Amazon should decide on AmazonFresh's next measure. Should the firm continue refining its business model in Seattle or extend to another city? What variables should it take into notice when developing its next procedure?
PUBLICATION DATE: July 09, 2014 PRODUCT #: 615013-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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