mixi (A) Harvard Case Solution & Analysis

Kasahara, founder and CEO of Mixi, Japan's most successful online social network, the choice between the two strategic options: (I) or B2C (II), C2C, to take advantage of social networking. In the B2C option, Mixi become portal for online shopping and digital content and material resources and business sellers to charge a fee. In C2C option, Mixi will facilitate exchanges between members Mixi through online auctions or flea markets and charge members of successful transactions. When choosing between two options, it should consider other upstart network, in particular in the field of mobile social networking. "Hide
by Mikolaj Jan Piskorski, Masaru Nomura, Kanako Miyoshi Source: Harvard Business School 19 pages. Publication Date: July 22, 2008. Prod. #: 709413-PDF-ENG

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