Act Globally, Think Locally: ZEE Entertainment’s Worlwide Growth Harvard Case Solution & Analysis

Act Globally, Think Locally: ZEE Entertainment's Worlwide Growth Case Solution

Digital infringement has actually been sluggish in Asia, offering conventional media companies like ZEE an inhaling area to establish a digital method-- having actually noted the trainings of their peers in OECD markets-- in reaction to the risk. With its current aggressive relocations into industry beyond India, ZEE stands for a significantly essential class of arising market multinationals.

Zee Entertainment Enterprises Limited (ZEE) is one of India's leading tv, media and home entertainment business. A leader of the home entertainment market in India, ZEE's brand names consist of Zee TELEVISION, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Ten Sports and ETC Music. It likewise uses channels in local foreign languages such as Zee Marathi and Zee Bangla.

published: 30 Nov 2015

This is just an excerpt. This case is about Entrepreneurship

Related Case Solutions & Analyses:

Negotiating for the Motion Picture Association of America and the Motion Picture Association: Jack Valenti (A) Bond Ratings Brand Report Card Exercise Mannesmann AG Fundamental Enterprise Valuation: Advantage Horizon R & R Case Yieldex (B) Hexcel Turnaround Human Development Balance Score Card