MAS Holdings: Leveraging Corporate Responsibility Case Solution
Abstract:
The case information the advancement and application of company social responsibility programs at MAS Holdings, a Sri Lankan maker providing underwears and active wear to business like Victoria's Secret, Marks and Spencer, Space, Adidas and Nike. MAS Holdings discovers itself captured in between its own desire to be a sustainable and socially accountable business (a desire shared by its clients), and the useful truth that clients tend to purchase from the least expensive expense manufacturer.
Pedagogical Goals:
The function of the case is to talk about using business duty programs in constructing a brand name. It likewise enables a conversation of active ingredient branding in a B2B situation and brand name structure by emerging market companies that are little and resource strapped.
This is just an excerpt. This case is about Marketing
published: 31 May 2008
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