Demarketing Soda in New York City Harvard Case Solution & Analysis

Color cases ought to be printed in color to maximize their effectiveness. In 2013, New York City Mayor Michael Bloomberg engrossed in contention and failed to institute a ban on serving sizes of large sugary beverages. A large public health hazard was introduced by obesity to the city. Mayor Bloomberg's proposed ban was one of many attempts to contest the rising threat of obesity. The case argue the effectiveness of the recommended ban on pop that is big serving range in the context of the other anti-obesity initiatives crafted by Bloomberg's administration.

PUBLICATION DATE: October 17, 2013 PRODUCT #: 514003-HCC-ENG

This is just an excerpt. This case is about SALES & MARKETING

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