In 2007, PCCW had to invent a strategy for growth of its successful NOW TV platform and its quadruple play execution outside of Hong Kong. Started in September 2003 by PCCW (Hong Kong's largest telecommunications operator), NOW TV had swiftly become the world's most victorious commercial IPTV deployment.
By the conclusion of June 2007, the service choice of 143 a had an installed subscriber base of almost 820,000 and offered Nonetheless, opportunities for growth were naturally restricted to Hong Kong (7 million inhabitants), which intended PCCW had to search for ways to enlarge its NOW platform or seek to license parts of it globally.
PCCW now case study solution
PUBLICATION DATE: July 10, 2008 PRODUCT #: 709405-HCB-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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