A young man follows his fire through near insolvency. Succeeding the ups and downs in numerous companies, he finally decide his actual fulfillment will come from producing a full-length movie - Ashta Chamma, predicated on the Oscar Wilde play, The Importance of Being Ernest. The case records the various harms he confronts: financing the production, choosing the manager; selecting a storyline that will fill his demand of family entertainment, developing a team that may bring the creation to the movie theatres and casting the principal characters. Eventually, a rare mixture of professionalism, creativity and good business sense bring about success for the entrepreneur. Part B of the case presents the consequence after the release of the movie.
PUBLICATION DATE: November 18, 2010 PRODUCT #: 910M79-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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