This note unites vignettes and scholarly research to outline the cognitive biases and decision making strategies that influence key decisions in the founding process.
It is claimed that creators must learn to identify their biases and work to balance them out with dispassionate analysis and sound advice, and that the same prejudices which provide early gains can later prove to be a weakness for the startup.
Strengths Become Weaknesses Cognitive Biases in Founder Decision-Making case study solution
PUBLICATION DATE: January 31, 2011 PRODUCT #: 811068-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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