The cost of pharmaceuticals in the Philippines is second only to Japan in Asia and among the highest in the entire world despite the Philippines being almost half of its inhabitants living on US$2 a day and a less developed country. The case exemplifies how The Generics Pharmacy became the largest pharmaceutical retailer in the nation within a span of only three years and a local pharmaceutical company challenged the existing industry business model.
The Generics Pharmacy case study solution
Under the tactical leadership of CEO Benjamin Liuson, The Generics Pharmacy succeeded in formulating an exceptional worth proposition by bringing affordable premium quality medicines within reach of low income individuals and focusing on the supply and demand side concepts at the base of the pyramid. Management, outstanding leadership and strategic initiative succeeded in integrating and balancing tenets of corporate social responsibility, entrepreneurial foresight and resource based strategy to catapult the company into a leadership position.
PUBLICATION DATE: April 12, 2011 PRODUCT #: W11061-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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