HootSuite is one of the quickest growing SaaS (Software as a Service) social media dashes out there. The company's vice-president of business development has to determine the top strategy for monetizing and segmenting HootSuite users. He has to introduce a tiered pricing strategy that generates earnings without alienating users.
PUBLICATION DATE: November 22, 2012 PRODUCT #: W12332-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Warner-Lambert Ireland: Niconil
Integrated Marketing Midterm Exam
The misplaced controversy about internal consumption: Not just a direct selling phenomenon
Telma: Building and Defending a Market Leader
The Mulliez Family Venture
Finale and Survey on the Spot
On Two Wheels in Paris: The Velib’ Bicycle-Sharing Program (Supplement)
Marketing Analysis Toolkit: Situation Analysis
Reverend Musical Instruments: Playing a Different Tune (A)
IDE-India (B): To the Bottom of the Pyramid in Agriculture
