Director of Marketing and Operations for Financial ballot must deal with many issues that surround the practice of rent mailing lists and soliciting new customers through direct mail. The case can be used to introduce the concept of customer value and the calculation of life.
This Darden study. "Hide
by Phillip E. Pfeifer Source: Darden School of Business 9 pages. Publication Date: July 19, 1994. Prod. #: UV0311-PDF-ENG
