This case is mainly used for beginning a business or teaching pupils the way to make reasonable determinations regarding entrepreneurship, irrespective of whether they have some working experience. The insights are more fitting to undergraduate students who have little experience that is working but fantasize about entrepreneurship.
This case gives a distinctive approach from which to examine various issues that a potential entrepreneur has to cope with and touches upon several intriguing notions/models, like social enterprise, business model and opportunity cost.
PUBLICATION DATE: January 14, 2013 PRODUCT #: HKU993-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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