MAS Holdings is a family-owned producer of women's apparel, founded by three brothers that have developed the company into a US$570 million company. Customers include the largest brands in sportswear and lingerie.
The textile industry makes up for 50% of the Sri Lankan exports, most notably from China. The instance is about using corporate social responsibility as a tactical tool in international rivalry.
PUBLICATION DATE: March 01, 2006 PRODUCT #: INS451-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE