He planned for ExerciseApp to stream exercise workouts from pro-sportsmen to followers who needed to "Train, Play, Be, Like the Professionals" and get an advantage to their work outs. As the application was envisioned by him, he realized he would require lots of help with all the set up of the entrepreneurial enterprise and the technology in order to bring it to market. With limited capital, he should choose the following steps for the company, including the application's features, market strategy and business model.
PUBLICATION DATE: January 29, 2013 PRODUCT #: W13025-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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