"Innovate or perish" has developed into the mantra for several firms. But how, exactly, should the companies innovate? A great deal has been written on the topic to be sure, however many executives continue to be uncertain how to continue with respect to several essential problems.
How, for example, can they make certain that a hopeful initiative receives the necessary resources when the core business controls the organization? While other apparently fair offerings triumph and why do so many amazing creations fail? The two books make an interesting pairing: The first concentrates on the internal workings of a company's, while the latter focuses on its outside environment.
Such essential problem are the subject of two current books - Unrelenting Innovation: How to Build a Culture for Market Dominance, by Gerard J. Tellis and The Wide Lens: A New Strategy for Innovation, by Ron Adner. The two books formulate an interesting mixture: The first deliberate on a company's internal workings, while the concluding center on its exterior surroundings.
The Inside and Outside View of Innovation case study solution
PUBLICATION DATE: April 01, 2013 PRODUCT #: SMR449-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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