Active Coatings Inc.: Challenges in Managing Product Development (A) Harvard Case Solution & Analysis

Two entrepreneurs face a difficult decision when faced with disappointing test results from the medical applications they choose to commercialize their innovation processes. They have to decide whether to alter the current lead-applications or changes to applications in general. "Hide
by Elizabeth Olmsted Teisberg, James Leonard Source: Harvard Business School 15 pages. Publication Date: February 20, 1996. Prod. #: 796061-PDF-ENG

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Active Coatings Inc.: Challenges in Managing Product Development (A)

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