An e-reading platform lender, PageWell was getting ready to start PageWell 2.0 to the larger full-time MBA student market after a successful trial of PageWell 1.0 in Executive MBA (EMBA) courses at the Kellogg School of Management. Research had revealed that full time MBA students would be very interested in using products that enabled electronic accessibility to class materials and across many platforms and that enabled electronic notetaking and storage.
PageWell 2.0 Using Customer Research for Product Development Case Study Solution
To comprehend this user group, PageWell conducted a market research survey of faculty, students, and administrators to gauge their wants, preferences, and prospective interest in the PageWell merchandise. The analysis revealed that MBA student use patterns, scenarios, and behavior varied significantly from understandings and EMBA pupil needs. PageWell now had the job of prioritizing the product requirements and recalibrating the market requirements document so produce a workable product and to more correctly reflect student needs.
PUBLICATION DATE: March 10, 2014 PRODUCT #: KEL803-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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