This short case functions to the B and A cases. Specializing in local organic meat and produce, Retail Relay has developed a fresh business model for online grocery shopping and delivery. Relay could foretell from its customer-level purchase data that a lot of its own present customers were purchasing some of their grocery store products from some other vendors. Relay thus founded a heuristic to segment customers as activeor churned. They then investigate how you can work along with customer-level purchase data to evaluate variables that differentiate between customers that are churned and active.
Retail Relay (C) case study solution
PUBLICATION DATE: April 30, 2014 PRODUCT #: UV6815-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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