Rogers Communications, Inc, Canada's largest cable television provider, decides how it should react to events that appear to foreshadow the convergence of the industry with the computing and telecommunications industries. In particular, it explores how it should test the market for high-speed Internet access via cable modem. This case describes the decisions that need to be made to bring this service to market in a suburb of Toronto. "Hide
by John Dayton, Carsten Voermann, Reginald Gilyard Source: Harvard Business School 17 pages. Publication Date: November 22, 1996. Prod. #: 597050-PDF-ENG
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