Business Plan For A Moroccan Restaurant Harvard Case Solution & Analysis

Business Plan For A Moroccan Restaurant

An Overview

Mr. John has planned to open a Moroccan Restaurant and lounge bar with shisha. He is having a limited budget for his restaurant of around 350,000 Euros. Since, he is having a limited budget so he needs to be very care full while drafting his expenses.

Location (Barcelona)

The history of Barcelona extends back to around 2000 years. Its a secure location on coastal plain among the Collserola ridge of around 512 miles and the Mediterranean sea, coastal route among central Europe and rest of the Iberian peninsula. It has continued its significance, if not forever preeminence, but throughout the decades. Barcelona is currently having a population of around of 1,620,943. It is the 2nd largest city in Spain, and capital of an autonomous community in Catalonia.

Its wider urban state is home to three quarters of the residents of Catalonia and one eighth of the total Spain. Barcelona is one of the world's most important economic, tourist, trade exhibitions, trade fears and the cultural sports centers, and its influence in the country. Commerce, science,  education,  media, entertainment, fashion and the arts all add to its status as one of the world's major global cities. It is a main economic and cultural centre in south western side of the Europe, 24th in the globe before the Zürich and after Frankfurt and a huge financial centre. Back in the year 2008, it was nominated as the 4th most economically stable city by gross domestic product in the whole European Union and secured 35th rank in the world with GDP of approx. to €177 billion. In the year 2012, Barcelona had a gross domestic product of around $170 billion; it is covering Spain on both the employment and the GDP’s per capita change.

The opportunity

Opening a restaurant can be a very good opportunity in Barcelona. Barcelona believes on excellent hospitality and is quiet tolerant. Tourist across the globe find Barcelona one of the most attractive places, specifically in Europe. Tourist has been focusing a lot across in Barcelona because of the famous football club also. To grab the fantastic opportunity in Barcelona, the restaurant will be based on international as well as local food to capture the attention of tourist and local audience both.  Population is high so it sounds a good opportunity to go with a restaurant with the shisha bar as well.

Famous Barcelona Football Club as a Part of Opportunity

Spain has an excessively high football culture. In Barcelona city, it is quite simple to find a group of young and energetic boys kicking a ball around, this is actually where it all starts. Due to the famous football club namely, Barcelona; this place is known as a football city. Everywhere footballs can be seen being kicked by locals as well as the tourists. Moreover, majority of the boys represent a team from a low level to the top youth divisions. Tourists across the globe gives special importance to the Barcelona city due to the presence of the world’s famous players in the Barcelona club.

 Moroccan Restaurant with a little diversity can turn into a real opportunity in the Barcelona city. Since,  football is most popular game in the world so tourists across the globe, travel here to watch the matches and to attended different ceremonies. Moroccan Restaurant can have a centre of attraction because local as well as the foreigners always look for the diversification and prefer to try the different food and absorb diversified cultures.

Industry and market

Barcelona has always been an attractive destination for tourists since decades with its dramatic bustling medians and landscapes. It is now drafting the attention for another motive and that is the foreign investment. Barcelona;s; proximity to the Europe, enhanced infrastructure, and excellent political stability made tourism one of the country’s greatest growing economic sectors, which is also one of the reasons to invest in Bacelona.

Full service restaurants are predictable to post unpretentious growth over the short term phase. A variety of factors will add to this unassuming growth, mostly in transactions and the value sales. The sluggish economic revival will impact the spending by local customers, who will favor to trade down to fast food, informal dining and 100% home delivery as little expensive meal substitutes. Furthermore, a deceleration of visitor arrivals will also pessimistically put an impact on sales of the Middle-Eastern service restaurants. However, expected economic revival and increasing number of ..........................

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