In year 2005, the vice-president of Lundbeck, a Danish based main anxious system (CNS) pharmaceutical company, had to choose exactly what to do with among his most appealing subsidiaries, Lundbeck Korea. Over its brief life time, under the leadership of the nation supervisor and the Asia local supervisor, the subsidiary had actually grown well beyond the initial objectives set for it. The vice-president wished to develop a reporting structure and management mix that would stabilize the regional needs that Lundbeck Korea needed for growth with Lundbeck's general technique of expertise, speed, combination and outcomes.
Lundbeck Korea Managing an International Growth Engine Case Study Solution
While focusing on Lundbeck Korea, the case likewise traces Lundbeck's internationalization efforts in Asia over the previous 20 years. Over that time, the business has actually grown from pure licensing plans to developing its own nation level subsidiaries.
PUBLICATION DATE: February 11, 2010 PRODUCT #: 910M12-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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