Fairfield Inn, economy hotel company Marriott Corp, has developed a new method to select and measure the performance of their hotel staff, which corresponds to the company's strategy. Because she is faced with the need to grow rapidly, questions as to whether to offer the franchise and in what form, taking care to protect its unique concept. "Hide
by James L. Heskett, Kenneth Ray Source: Harvard Business School 22 pages. Publication Date: June 30, 1989. Prod. #: 689092-PDF-ENG
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