Dennis Hightower and the Walt Disney Co. in Europe Harvard Case Solution & Analysis

Describes the initial problems faced by joining Dennis Hightower after the task to strengthen the company's position and Walt Disney Co in Europe in preparation for 1992. Allows students to consider the problems of cultural heterogeneity, Disney tradition and culture of the local government in each of the European franchise. Students will be asked to develop a plan of action to change the direction and working relations in Europe. "Hide
by Todd D. Jick, Barbara Feinberg Source: Harvard Business School 3 pages. Publication Date: October 20, 1989. Prod. #: 490010-PDF-ENG

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