Ministry of Supply is an industrial venture in the garments sector. The company intends an explicit division - 'performance professional wear' - within the sector, concentrating in garments that utilize fabrics with high tech functionality characteristics (like moisture-wicking, deodorizing, and temperature control) to make professional attire (button down tops, dress pants, etc.) for men. The firm has had triumph in fund-raising and its inventive merchandise has garnered it good marketing, but the unusual mix of seemingly differing characteristics - performance fabrics popular in outdoor leisure activities plus a professional look and design - in the merchandise has also generated cognitive confrontation amongst consumers. How, if at all, can the sales of its own products boost?
PUBLICATION DATE: November 13, 2013 PRODUCT #: 814042-HCB-ENG
Ministry of Supply Will Professionals Demand Its Performance Case Study Solution
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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