Alessio Alessi, head of distribution for family Alessi SpA, faced with price and brand confusion among customers, and is considering reorganizing Alessi worldwide network of distributors. By the description of the problems faced by Alessi, the world-renowned design and manufacturing company of household items for the table and kitchen, the case is the consumer marketing and distribution as a whole, as it is used in a highly niche market designed for household goods for the Italian factory design. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
on Youngme Moon Source: Harvard Business School 15 pages. Publication Date: September 2, 2003. Prod. #: 504018-PDF-ENG
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