The Oasis of the Seas is the largest cruise ship ever built and was commenced in 2009 in the middle of the financial disaster. Two analysts from ELP Equities, a Florida-based research business, are trying to ascertain which cruise customer sections the Oasis is targeted at.
Oasis of the Seas The Largest Cruise Liner in the World Case Study Solution
The information they've gathered enables them to run a customer segmentation evaluation is preparation for a hypothetical assembly with the advertising manager of Royal Caribbean International.
PUBLICATION DATE: August 09, 2011 PRODUCT #: W11254-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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