Nike Football: World Cup 2010 South Africa, Spanish Version Harvard Case Solution & Analysis

The Football office of Nike needs to formulate a strategy to excel at the 2010 World Cup matches in South Africa. Nike has gone from a niche player in the marketplace for football attire and footwear in 1994 to a formidable competitor to Adidas in 2008 (with sales of over $1 billion for the sport).

Nike Football World Cup 2010 South Africa, Spanish Version Case Study Solution

The case tracks Nike has gone about making this transformation and its activities at each of the World Cups since 1994. For the upcoming World Cup in South Africa, Nike has decided to use digital and social networking platforms to connect more extensively with consumers and to alter its target market focus. Additionally, Nike plans to establish advanced new boots and take part in sustainability initiatives and corporate responsibility.

The company has to do so in light of competition from archrival Adidas as well as the pressure of succeeding on the greatest point in football, with billions of people around the world observing. The case enables students to examine how a business can best incorporate several value propositions into a cohesive plan and the way that it is able to best convey with its target market that is preferred. Additionally, it allows for a rich discussion of the brand image the firm needs to describe past the World Cup event to leverage success.

PUBLICATION DATE: May 31, 2011 PRODUCT #: 512S02-PDF-SPA

This is just an excerpt. This case is about SALES & MARKETING

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