Zenglibao: An Internet Money Market Fund Run by Tianhong Asset Management Co., Ltd. Harvard Case Solution & Analysis

Traditional finance has significantly affected by the Mobile Internet. Foremost, various modules of financial business now can be operated through this internet, and has dramatically reduced the transaction cost. One of the examples, is Alipay (China) Network Technology Co. Ltd. that transformed the traditional payment of bank draft to internet payment.

Secondly, this mobile internet has made the operations of various financial business quite easy. For example, AlibabaGroup faced no obstacle in the introduction of a microfinance program due to this internet. Thirdly, through this internet, it has become easy to develop new financial products. This case is accompanied with a kind of financial product based on mobile internet, Yu’ebao.

Zenglibao: An Internet Money Market Fund Run by Tianhong Asset Management Co., Ltd. Case Solution Other Similar Case Solutions like

Zenglibao: An Internet Money Market Fund Run by Tianhong Asset Management Co., Ltd.

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