Anatomy of a Corporate Campaign: Rainforest Action Network and Citigroup (A) Harvard Case Solution & Analysis

Citigroup, the largest project finance bank in the world, subject to funding of mining projects, such as mining, logging and oil exploration. Some of these projects took place in developing countries and in tropical forests and other threatened ecosystems. In 2000, the network of Rainforest Action (RAN) launched its Global Campaign Finance, with Citigroup as a target. The aim was to convince Citigroup, and eventually all the creditors, to stop funding the destructive activities of threatened ecosystems. The campaign began in early April 2000, when the RAN wrote Citigroup, urging it to address its role in financing the destruction of the world's remaining old forests and the acceleration of climate change. Soon after, at the annual meeting of Citigroup, RAN campaign questioned the board and CEO Sandy Weill to an audience of shareholders. Citigroup agreed to meet the RAN after the annual meeting. Over the next two years, Citigroup and RAS hold regular meetings, while RAS continued to work protest. Mike Brune, executive director of the Russian Academy of Sciences, said that Citigroup had a fall -. Meeting was to discuss, not negotiate "Hide
by David P. Baron, David S. Barlow, Ann M. Barlow, Erin Yurday Source: Stanford Graduate School of Business 10 pages. Publication Date: June 1, 2004. Prod. #: P42A-PDF-ENG

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