FISDAP- The Nursing Opportunity Harvard Case Solution & Analysis

FISDAP- The Nursing Opportunity Case Solution

Introduction

Mike Johnson was the CEO of the Headwaters Software Company. He believed that the company had theopportunity in anindustry that was new to the company but the business was highly related. Headwaters Software Company isa small company and it is called Fisdap.It is the leader in providing software solutions to students and teachers in the emergency medical services field. The major services provided by Fisdap are regarding facilitation for management and recording of student’s internships especially for EMS students in clinics or hospitals.

Fisdap is considering tapping into a new market for its software solutions, and it is considering about the nursing programs. This market could provide huge revenues for the company, if successfully penetrated. However, the market also poses a great number of risks for the company which could affect the long term growth of the company.Also,if Fisdap moved into this risky market, then this may result in Fisdap changing its direction as this will be a change in its top level strategy. The CEO of the company, who had been with the company for a long time believed that if the company expands into this new market, it might be able to grow but the company might not sustain its current culture and risk appetite because the company will need to take additional financing to grow in the market, therefore the risk appetite of the company will change.Moreover,the CEO believed that the company might have to face severe competition with companies larger than Fisdap has ever seen but despite of all these risks the CEO believes that if the company plans to expand into the new market then it has to enter the market quickly as the market is expected to grow rapidly in a very short period of time.

Emergency Medical Services (E.M.S)

Individuals responding to emergency medical situations on the field were called EMS providers; they provide critical care to patients in emergency and also transfer these patients to relevant places where they could receive adequate care and treatment. The National Registry of Emergency Medical Technicians (NREMT) registers those individuals who were certified EMS providers and till 2012, there were about 270,000 individuals providing EMS.
EMS occupation is further divided into different levels based on the complexity of the work and the knowledge required by the individual. It can be divided into different level as following;
• Paramedic
• Advanced Emergency Medical Technician (AEMT)
• Emergency Medical Technician (EMT)
• Emergency Medical Responder (EMR)
• Cardiopulmonary Resuscitation (CPR)
It was relatively a new occupation as compared to other occupations in the field of nursing. The occupation had a unique culture as the location of the practicing individual was outside of the hospital and therefore,more critical conditions were seen by these individuals.

Training

The training for EMS was provided by different institutes such as regular 4 year colleges or technical institutes. Some Specialized emergency institutes such as fire departments or ambulance service providers also provided trainings for EMS but these were not on regular cases and it could not be easily determined how many operations take place regularly.
Students usually begin their trainings from formal classrooms environment and after completion of their examinations they perform their clinical internships, which consists of two parts; first is when the trainees are in the hospital and trained under a senior and then the second part of their internships is when they have to perform specified tasks on the field which usually required working with an ambulance service. After completing their trainings and the required tasks, the students are required to sit in the certification exams and upon successful clearing they are awarded certifications................

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