Mayer's ascension to the leading position came with several challenges. Yahoo had seen seven CEOs come and go in its 18-year existence, five of whom had left within the past five years.
Additionally, Yahoo faced a number of corporate governance challenges, including the disgraceful exit of its former CEO amid charges that he had falsified his resume, and the requirements of an activist investor who was seeking four board seats to help determine the company's strategic direction. Mayer also needed to determine on how best to utilize the entire proceeds from the partial sale of the company's investment in the Alibaba Group, a Chinese Internet company. Mayer had to confront these issues prior to presenting her tactical plan in mid-September to the company's board. Writer Ram Subramanian is affiliated with Montclair State University.
Yahoo! Inc. Marissa Mayer's Challenge Case Solution
PUBLICATION DATE: May 24, 2013 PRODUCT #: W13207-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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