Union Corrugating Co. (A) Case Solution
Lauri Union graduates from Harvard Business School and takes over her family's steel-corrugated roofing and siding manufacturing firm, which her mom has run. The business is mature, entry barriers to competitors are not high, and the business is performing badly and over 50 years old.
This case details Union's attempts to turn the business around by shifting the management team to help increase sales, streamline operations, enhance customer service and worker morale, and face a culture of low expectations and operation.A rewritten version of an earlier case.
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
PUBLICATION DATE: October 27, 2002 PRODUCT #: 803065-PDF-ENG
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