Wimbley Stadium London Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Wimbley Stadium London Case Solution

Introduction

Wembley Stadium London

Wembley Stadium is one of the most famous sporting venues in the United Kingdom. Its unique shape and size makes it an unforgettable experience.It is one of the largest stadiums in the world, with the seating capacity of ninety thousand. It is also the second largest stadium in Europe. The Wembley Stadium was designed as an environment-friendly stadium, and is the home of the English national football team and domestic cup finals. A successful sustainable management system was developed for the stadium, which was completed in 300 days. It required 25,000 tons of concrete and 600 tons of steel reinforcement rods. About 3,000 workers were needed to complete the stadium. The Wembley project was overseen by Wembley National Stadia Ltd, which was set up to oversee its design and financing. The London-based stadium was purchased for PS103 million in 1999.

The goal was to capture the atmosphere of football games, and to provide a comfortable experience for the fans. This was achieved by placing the seats as close to the pitch as possible. The arch supports the world's largest single-span roof structure. It does not have columns, which allow for air to flow onto the pitch. The southern roof of the stadium can be extended to improve television broadcasts. In addition to hosting major football matches and concerts, the stadium can also be used for other events, including concerts. Its aesthetics are another reason it is considered one of the most beautiful and impressive stadiums in the world.(Mann, 2012)

Although the Wembley stadium is not the best example of project management; the construction process was not a success. A project's success is the result of a project's ability to avoid costs and delays. As the WNSL was unaware of the ramifications of their decisions; Sport England was unsure of what to do with the stadium's construction. By ensuring that, all the stakeholders were satisfied with the project, and expected that the final outcome would be better.(Porter, 2017)

Strategic choices for Wembley Stadium

Strategic choice alludes to the choice which decides the future strategy of a firm. These strategies include four stages, such as: focusing on few options, considering the choice variables, thinking about the choices in contrast to these measures and settling on the real decision. In order to analyze the future strategic choices for the Wembley stadium; it is very important to look after the internal and external environmental factors which affect the Wembley Stadium. These are:

Porters Five forces Model

The porter’s five forces model for Wembley stadium London is as folows:

Bargaining power of supplier

The stadium industry is highly competitive, and strong suppliers can reduce its margins.As a supplier, you have more bargaining power than the customers. This is due to the large number of customers, who demand a variety of products and services at the lowest prices. This puts greater pressure on Stadium Group Plc's profitability. Wembley stadium has a high level of competition between the companies and stadiums. It is an example of how suppliers can negotiate with each other.

The Totten Ham Hotspur team can use Wembley for European games during the 2016-17 season. The stadium will remain in use for the entire 2017-18 season. It will remain there until the end of the 2018-19 season. The company's management has to make sure that the facility is profitable to keep it competitive. This indicates that the Supplier power for Wembley stadium is comparatively high and precise.

Bargaining power of buyer

The Stadium Industry in the UK has a strong buyer power. If they can negotiate a better price for a new stadium; the owners will be happy.It is a proven fact that the price of a stadium depends on the quality of its materials. The quality of Wembley stadium has adequate reasonsto be reason behind its success. The entire stadium is an example of attraction for its fans and customers. Moreover, it offers a range of different events, such as: hotels, library and parks etc.Since Wembley Stadium has hosted the England World Cup since 2002 and is home to the National League, FA and the League Cup and it is also the site of eight international soccer games, so its bargaining power is neither high nor that low. As this stadium provides far better services of hospitality so it is considered as one of the most center junctures for its fans and customers. Also,The UEFA Champions League Final will be held in 2024, proving the stadium’s major worth in market.

Threat of New Entrants

Wembley Stadium is the biggest stadium in the UK and has 90000 seats. Its capacity is the second largest in Europe. The opening of Wembley should contribute to the Premier League by 2015, and the competition is most likely to be on a continuous increasing trend. The stadium is designed by Foster and Partners and HOK Sport and is the first to have a single-span roof structure in the world. A beacon on the Wembley arch is needed to keep the planes safe, so that it is not damaged by low-flying aircraft.

The threat of the new entrants is a real threat in the stadium industry. It is a major investment for the city and can have adverse consequences for the industry. Wembley stadium has set his worth in the market by not only providing the space for matches but also byproviding other great services, such as: hosting of concerts, restaurants, parks etc. It is considered as one of the best places for tourists. Despite the influx of new entrants which is quite low for Wembley, if the owners keep on maintaining its services; the stadium can become a major attraction for both visitors and locals.

Threat of Substitution

Wembley stadium is a prime example of the threat of sub-standard football stadiums. The football stadiums in London have become increasingly competitive and a large number of clubs are using different stadiums to play in. Some of these newer competitions have increased the number of existing soccer and rugby clubs in the United Kingdom. It is important to make sure that the current model of sports’ facilities is sustainable.

A new stadium is not always the best option, and a recent report showed that the new stadium may not meet the standards needed for the World Cup. The resulting chaos has forced the English Football Association to reconsider the plan to rebuild the Wembley Stadium. This is especially important because the English Football Association is atthe position to withstand the threat of substitutes. The threat of substitution in the UK is a major factor for the football industry. The government is attempting to protect the interests of clubs in the sport by limiting the number of venues it has built............................

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Wimbley Stadium London Harvard Case Solution & Analysis