Starting developed entertainment publication on CD-ROM with 240 000 subscribers and has recently introduced online entertainment product (www.mylaunch.com) in addition to the CD-ROM. Deals with multiple delivery channels and choice of platform and branding online.
This case is only available in paper format (HBP do not have the rights to distribute digital content). As a result, a digital copy of an educator if not available through this Web site. "Hide
by Jeffrey F. Rayport, Michelle Toth Source: Harvard Business School 31 pages. Publication Date: March 18, 1998. Prod. #: 898079-PDF-ENG
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