William Wrigley Jr: Company Harvard Case Study
Introduction:
The William Wrigley Jr. Company is in United States which established in the market in the year 1891. William Wrongly is the company of candy products.(Car, November 15, 2005) The Mars completely owns the Wrigley Corporation. In 2016 the Mars announced in United States that the Wrigley Company is to be merged with the chocolate sector of Mars. This company is the top manufacturing company of chew gums and the variety of candies in the world. The CEO of the company is William Wrigley. Chicago is one of the innovation centres that the company has. In 14 different countries, the company has production centres. The company sells its products about 50 countries in which all the varieties of candies, chew gums and chocolates are to be included. The company generates more and more profit from their products because consumers love to taste their products. Brand image and brand positioning of the company become strong day by day.
Product portfolio:
The company has a diversified product portfolio not only in the market of United States but also in markets of United Kingdom and Canada. The full collection of Products Company offers in every market where the company serve.
In United States the most liked products of the company are: winter fresh, big red, frightened, Hubba bubba and fruit juice. In the United Kingdom, the most liked products of the company are double mint, air waves, tunes and lockets. Other products are also in demand in United Kingdom. In the Canadian market, the consumers always prefer the free dent, juicy fruit, Hubba Bubba, excel must and excel white.
Vision statement:
After merger of William Wrigley and Mars Company both share same vision. (They state in their vision statement that we want to make our customers more satisfied by offering them high-quality products. The merger of both companies believes in innovation and reliability).
Problem statement:
The William Wrigley is going to merge with Mars corporation is it worth for the William Jr: Company or not?
1. Does the merger make sense?
Yes, the merger of William Wrigley and Mars make the sense because both the companies are the food products manufacturers. Both the companies have different chocolates, candies, and other products. The merger of the company was done in the year 2008. After that, the Wrigley Company becomes the subsidiary of mars. The headquarters of the Wrigley and mars remain in Chicago. After the acquisition, the WM is to be abbreviated for the merge companies Wrigley and Mars. About $23 billion of shares are purchased by the Wrigley stockholders, having the common stocks of Wrigley and type B common stocks. Wrigley and Mars both believes on the innovation they trying to make culture more flexible for both companies workers. Both of them having the same vision to provide the consumers high satisfactory products and make quality better. So we can say that yes, this merger is a good fit for both the companies because they are also on the same line of production.
2. Strengths for both companies cooperation:
The strengths of negotiation for both sides after merger are listed below:
Increase market shares
After merger of both the companies, the market share of the companies’ increases with high value and the investors want to invest in a company which has lesser debt with higher revenue.
Cost leadership
After the merger, both the companies work together to share their production material with each other, which reduce the number of suppliers and the costing on production reduce in which operational and transportation costs reduce on high ratio.....
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