Drink-Works: Home Bar by Keurig Harvard Case Solution & Analysis

Drink-Works: Home Bar by Keurig Case Solution


Drink-works has fostered a creative bar framework in cooperation with “Keurig Dr. Pepper and Anheuser-Busch in Bev” The justification behind making this thought was to give clients single-serving mixed or large drinks with only a press of a button. It is a unit based plan innovation used for the variety of beverages. To move or enter a new and extended market and sending off this item the nation over, the organization Drink-works needed to enhance its showcasing procedure.(Babu, 2018)

Problem Statement

As the beverage works is the original item, so there are no such market benchmarks for the group of Drink-attempts to follow as they arranged for the forthcoming business sector of Home Bar. The organization further requirements to pursue choices because of statistical surveying based on estimating, item and channels. Likewise, the CEO is worried about whether the organization would be the following dollar opportunity for “AB in Bev and Keurig”.

Marketing Analysis


The unique technological product “Drink works” makes the cocktails and drink on the comfort of your home. This product is more like a Keurig coffee product machine. The drink works machine comprises the different parts, such as a water filter, tank, cooling tank and co2 canister. It provides the drink to the consumer on the push of the button in their comfort zone.(Pepper, 2016)

Distribution Channels

The “Drink-works Home Bar” gadget could be conveyed to the clients through alcohol stores, online business and customary retail stores. The circulation of cocktails through stores was the significant strength of InBev, as the organization has an immense organization of retailers and wholesalers and has a durable relationship with them, which would give an extensive benefit to drink work.


It has premium pricing strategy which varies with the device auction and pods range. The drink works need to focus on its pricing strategy in order to generate more revenue.

Value Proposition

The company’s key value proposition is “convenience”. It provides its consumers different beverages in their convenience, i.e. at the comfort of their home. Its home bar services add value to the company’s profit and also provide its customer’s ease. Not just this, the Drink-works Home Bar gadget appears to be a lavish item which should give different advantages to the clients, for example, ease and accommodation....

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