WestJet: Building a High-Engagement Culture Harvard Case Solution & Analysis

WestJet Airlines has achieved a lot. The airline took to the sky, only 13 years ago, with three planes, five destinations. Now, with a market value of more than $ 2 billion, the carrier has more than 70 Boeing 737 Next Generation, employed 7,000 people and had received more than 12 million visitors. WestJet's ambitions to become the dominant airline in Canada by 2013, and one of the five most successful international airlines in the world by 2016. Achieving these goals will mean a further expansion in WestJet organization. How WestJet continue to build the high culture of interaction, she experienced high rates of growth? In April 2009, in light pink forecasts of continued growth and success, the pilots WestJet, seemed unhappy with elements of the new contract offer. Leadership team met intersection. "Hide
by Gerard Seijts, Ken Mark Source: Richard Ivey School of Business Foundation 24 pages. Publication Date: August 11, 2009. Prod. #: 909C12-PDF-ENG

WestJet: Building a High-Engagement Culture Case Solution Other Similar Case Solutions like

WestJet: Building a High-Engagement Culture

Share This