If Lululemon Athletica closed its online sales presence, leaving only news site? Chip Wilson, founder of Lululemon Athletica, said that Internet sales have grown more slowly than the stores sales. Faced with whether to invest $ 250,000 to establish an appropriate online presence to match up his store presence, Wilson asks what to do. This is the sixth in a series of seven cases, Lululemon Athletica, aimed at making decisions using real options analysis. At other times in the series. 906M36, 906M37, 906M38, 906M39, 906M40 and 906M42 «Hide
lululemon case solution
by Eric A. Morse, Ken Mark Source: Richard Ivey School of Business Foundation 2 pages. Publication Date: May 12, 2006. Prod. #: 906M41-PDF-ENG
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