Description of the competitive situation that has developed in the industry of commercial aircraft Airbus, as entered in 1970. As they passed McDonnell Douglas for second place, Airbus announced plans to contest the last pocket of the market leader Boeing dominance. Industry and government officials have long complained about aid that Airbus receives from its government, and this new challenge threatens to provoke a new battle between governments. Puts the students to explore the issues facing the industry players - high risk, long-term investment, technological change, intense competition sell - and challenges facing their national governments - fair against unfair trade, important national industries - in a prominent time frame for the players and governments. "Hide
by David B. Yoffie, Eric J. Weill Source: Harvard Business School 20 pages. Publication Date: May 30, 1991. Prod. #: 391106-PDF-ENG
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