Wanxiang Group: A Chinese Company’s Global Strategy, Chinese Version Harvard Case Solution & Analysis

With an almost forty-year history as a company in China, the Wanxiang Group has browsed through the significantly different political and economical changes in China to develop into a broad company conglomerate, and to triumph as a global leader in the auto parts sector. Starting in 1994, when it first began its operations in America, Wanxiang started to enlarge its role as a components provider into a discerning acquirer of distressed businesses in the U.S.

While acquisition was seen by it as an exciting means for growth, company strategy at its Hangzhou, China headquarters additionally comprised vertical integration with a target of developing a full on electric car. Were these two goals divergent or complementary: mutually supporting or exclusive?

PUBLICATION DATE: February 26, 2008 PRODUCT #: 314C15-PDF-CHI

This is just an excerpt. This case is about GLOBAL BUSINESS

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