Wall's Ice Cream in Vietnam Case Solution
Abstract:
This case explains the competitive environment of the ice cream market in Vietnam, its development capacity and the technique embraced by Unilever to go into the marketplace with its Walls ' brand name. The Wall's market placing, functional method and preliminary success are explained.
Pedagogical Goals:
This case forms area of a series of cases that talk about Unilever s experiences in getting in the ice cream markets of S.E. Asia and China. It could be utilized to check out the resemblances and distinctions in entry methods embraced in various Asian markets in action to varying institutional and competitive environments.
This is just an excerpt. This case is about Strategy
published: 01 Jan 1998
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